Citations: the trust layer of AI chat

A citation turns a claim into a checkable claim. Assistants with search should cite by default; for business content, structured pages with named entities are what get cited.

Claims without receipts

An assistant that answers without citations is a confident narrator, not a source. The fix on your side: make the claim checkable, and make your own content citable.

For your business, citation likelihood tracks structure: pages with a clear title, a named entity, a date and an answer that matches the question get quoted. Pages that bury the answer in prose get paraphrased or skipped.

Same test works on the assistants themselves: ask for a specific fact and demand the link. The assistant that shows its work is the one you can delegate to.